DNAsix® is founded on six basic principles – strategy, culture, content, community, advertising and data – which are then used within a trademarked business model to diagnose where the challenges and opportunities lie within businesses, particularly around digital transformation.
To understand fully where a business is heading, we need to analyse where it is at the present time.
Using the DNAsix® digital assessment tool you can simply diagnose where the strengths and weaknesses lie, based around 6 steps and 20 key areas.
This can also be supplemented by a wide range of additional questions designed to help you understand exactly how best to consult with your client.
With a 360-degree view of your client, you will then be able to put together an in-depth digital strategy encompassing all areas of their business including sales, marketing, PR, HR, IT, recruitment, financing, internal communications and product development.
This document will contain a series of practical and realistic recommendations, both at a micro and a macro level, forming the basis of an implementation plan.
The final phase of the DNAsix® process involves ensuring that the recommendations are implemented fully by the client’s senior management or leadership team.
This may involve follow-up calls or meetings. Alternatively, you may wish to sign up your client on a monthly retainer to ensure they meet their strategic objectives and consistently adapt their business to the changing, digital marketplace.
From online banking to processing card payments and from customer service to recruitment, logistics and even facilities management, technology is causing massive disruption but also plenty of opportunities. So, regardless what your organisation is - hotel owner, architect, accountant, leisure attraction, manufacturing business, local authority, charity - you WILL be touched by digital.
We work with a range of organisations who are looking to increase their profits, reduce their costs and stay competitive in an increasingly digital world.
What we do is create tailored digital strategies encompassing every part of a business, work with management teams to implement these strategies and provide on-going specialist mentoring and training.
This means we can put into place effective and realistic digital plans to ensure that your business has a long term viable and profitable future.
Founder & Managing Director
David Taylor is a digital business consultant with 25 years’ experience of the UK media scene garnered from a career in journalism, in-house media relations, PR, marketing, social media training and digital management consultancy.
More about David here...
He is the co-author of two books on social media - Fusion, The New Way of Marketing (2011) and The Business of Being Social (2013/2015).
More on David's books here...
He has run hundreds of digital and social media training courses for over 3,500 professionals in the UK as well as in the US, France, Switzerland, Cyprus and Italy.
Unusually he has worked with charities and micro-SMEs, right up to global multinationals including BNP Paribas, Grosvenor, Reckitt Benckiser and PwC.
His aim is to make DNAsix® the world’s leading digital coaching company.
Founder & Managing Director
Franchise Support Manager
DNAsix founder David Taylor has contributed to a new social media book aimed at CEOs and business leaders. Published by Bloomsbury, it will be out in October.Read more...
Coast to Capital has bought the second DNAsix licence and will start using this with their team of advisors in 2019.Read more...
Generation Z - youngsters born after the year 2,000 - are growing up in a very different world from even their older siblings. Tech savvy, digital natives they pose a challenge to both parents and businesses who want to understand how to communicate with them.Read more...