Articles

Coast to Capital teams up with DNAsix and purchases second licence

  • Date: 25 Nov 2018
  • Author: David Taylor
Coast to Capital has bought the second DNAsix licence and will start using this with their team of advisors in 2019.

We need to talk about Generation Z

  • Date: 04 Oct 2018
  • Author: David Taylor
Generation Z - youngsters born after the year 2,000 - are growing up in a very different world from even their older siblings. Tech savvy, digital natives they pose a challenge to both parents and businesses who want to understand how to communicate with them.

Happy birthday to the hashtag

  • Date: 24 Aug 2018
  • Author: David Taylor
According to Twitter, hashtags started being used on the site eleven years ago. Now they're everywhere. What makes them popular and how can you use them for your business?

Social media is dead! Long live ‘social’ media

  • Date: 26 Jul 2018
  • Author: David Taylor
On a day when Facebook shares have plummeted by $20 billion, is it the right time to say that social media is dead?

Digital transformation - done properly

  • Date: 16 Jul 2018
  • Author: David Taylor
Lots of people talk about achieving real digital transformation within organisations. However it's rare that you see it put into practice. I was lucky enough to hear from four organisations who have done just that.

Let's Do Business teams up with DNAsix

  • Date: 06 Jul 2018
  • Author: David Taylor
We're really excited to announce that the Let's Do Business Group have bought the first DNAsix licence!

Meet the elephant in the room: How to market to the under 35s

  • Date: 03 Jul 2018
  • Author: David Taylor
Are you struggling to understand how to communicate with your younger customers? Have you no idea how to market to the under 35s? Are you concerned that your content isn't really up to scratch? Then you need to devise a proper long-term digital business strategy!

Bridging the digital divide for the UK's SMEs

  • Date: 02 Jul 2018
  • Author: David Taylor
Did you know the average business owner in the UK is 51, white and male. At the same time, 1.6 million small businesses in the UK lack basic digital skills. Think the two may be linked, then read on!

Avoiding the jargon, the wannabes, the narcissists, the gurus and the algorithms

  • Date: 19 Jun 2018
  • Author: David Taylor
Are you tired of being bombarded my digital jargon, confused by hipster influencers on Instagram and sick of people with narcissistic tendencies on social media? Then check out this article which is meant to guide you through today's Super VUCA world.

New article published in Customer Experience Magazine

  • Date: 13 Jun 2018
  • Author: David Taylor
DNAsix founder David Taylor has recently guest written an article for Customer Experience Magazine on brand ambassadorship.

How to create digital brand ambassadors in your organisation

  • Date: 30 Apr 2018
  • Author: David Taylor
Confused about how you could get your staff to become brand ambassadors? Want to know how to harness the power or your employees online? But want to protect your brand? Want digitally-inspired leaders? Then read on.

So what does digital transformation ACTUALLY mean to your average business?

  • Date: 24 Apr 2018
  • Author: David Taylor
We hear so much about digital transformation, social media and 'going digital' but statistics show that millions of business owners are still utterly baffled by the term 'digital'. My aim here is to demystify it and give it proper context.

Social media storm in a beer mug - my take on Wetherspoons deserting Facebook, Twitter and Instagram

  • Date: 16 Apr 2018
  • Author: David Taylor
Why has Tim Martin, Chair of Wetherspoons decided that the pub chain is going to come off Facebook, Twitter and Instagram? Read on!

Like it or not, we're in a digital world. Don't fear change though - embrace it

  • Date: 22 Mar 2018
  • Author: David Taylor
Many business owners are rightly very concerned about the pace of change in technology. As humans, we are communicating as never before. But doing nothing is not an option!

So we're all editors and broadcasters now. Where on earth do we then get our content?

  • Date: 02 Mar 2018
  • Author: David Taylor
We're in an age where every company, brand and organisation has the power to be their own editor, publisher or broadcaster. That's great, set up the channels, post some content and you're done. But where on earth does this content from?

Creating an internal newsroom to fill your 'content reservoir'

  • Date: 27 Feb 2018
  • Author: David Taylor
If we are in an age where every company is now a potential publisher or broadcaster of content, how on earth can you build a 'newsroom' to keep you freshly supplied?

The changing spheres of influence

  • Date: 03 Feb 2018
  • Author: David Taylor
Public relations, advertising and celebrity endorsement are starting to morph in the age of the vlogger and blogger. What's happening in the world of influencer relations, how does it work and how could it impact your business?

Facebook news feed changes - it's not the end of the world!

  • Date: 27 Jan 2018
  • Author: David Taylor
All het up about the changes to Facebook's news feed? Worry not, it's not the end of the world. It just means we'l all need to up our game on the site as well as remembering that Facebook is possibly not the panacea we thought it was!

Is it time to ditch the terms 'digital' and 'social'?

  • Date: 02 Jan 2018
  • Author: David Taylor
Is 2018 the year we stop referring to 'digital this' and 'social that'? Paradoxically I believe things have come full circle and rather than referring to digital strategy, social selling or digital marketing, we should instead just call it business strategy, sales and marketing.

New Year, New Business, New Digital Courses

  • Date: 12 Dec 2017
  • Author: David Taylor
There's so much going on at DNAsix. Lots of new consultancy clients, masterclasses, workshops and growing interest in our business model. Roll on 2018!

GDPR - the Y2K for the 21st Century?

  • Date: 01 Nov 2017
  • Author: David Taylor
GDPR is causing lots of people in management positions to have sleepless nights? Is is the next Y2K or simply an opportunity to get your data (house) in order!

Here is the news - YOU need to make it!

  • Date: 25 Oct 2017
  • Author: David Taylor
In an age where everyone is now an editor, publisher or broadcaster how can organisations produce the kind of quality content needed to engage with their target audiences. We show you how!

Data - what is it and how it underpins your business

  • Date: 11 Oct 2017
  • Author: David Taylor
Ever wondered what data means to your business? Then this short article will provide you with a few clues.

The only thing we have to fear, is fear itself

  • Date: 19 Sep 2017
  • Author: David Taylor
Many business owners are paralysed by fear of digital technology and this prevents them from taking the necessary steps to evolve their organisations. This article talks about what simple steps they can take.

What makes DNAsix® different?

  • Date: 07 Sep 2017
  • Author: David Taylor
What sets DNAsix® apart from other marketing companies or business consultancies? It's our holistic approach.

Two key words to think about: Hunger and Fear

  • Date: 31 Aug 2017
  • Author: David Taylor
The impetus to change can be boiled down to two simple words - hunger and fear. Find out how both of these can help to propel your business into the digital age.

How you can use DNAsix® to emulate Trump's success in the 2016 US election

  • Date: 24 Aug 2017
  • Author: David Taylor
How did Trump manage to win the 2016 US election? We'll show you how using our own 6-step digital business model.

Business consultancy for the digital age

  • Date: 24 Aug 2017
  • Author: David Taylor
August 2017 sees the launch of an exciting new digital franchise business. DNAsix® is the brainchild of social media specialist, author and digital management consultant David Taylor.

How to ensure your business thrives in an increasingly digital landscape

  • Date: 16 Aug 2017
  • Author: David Taylor
“Today is the slowest rate of technological change you will ever experience in your lifetime,” wrote Shelly Palmer in his e-book Data-Driven Thinking. These words will strike absolute terror into many business owners who are just only getting their head round the online marketing and mobile communications. Even today, it is staggering how little understanding there is of today's digital world.

10 years of the iPhone and Facebook reaching 2 billion users

  • Date: 16 Aug 2017
  • Author: David Taylor
This summer we reached two major milestones, both of which are now working together to have a seismic influence on the way we live our lives, communicate and do business.

Mobile newsfeeds and how they govern our lives

  • Date: 16 Aug 2017
  • Author: David Taylor
Not so long ago, our window on the world was the newspaper, the radio or the television. Now with audiences on these mediums continuing to decline rapidly, our go-to news distribution channel is now the mobile newsfeed. Whether it be LinkedIn, Facebook, Twitter, Instagram, YouTube, BBC iPlayer, Reddit, Tumblr, Flipboard - we choose to be our own editors, publishers and broadcasters. This represents a major shift in power away from the media moguls to the individual.

Can we stop focusing on social media and start thinking about outcomes?

  • Date: 16 Aug 2017
  • Author: David Taylor
I'm going to stick my neck out here and say that businesses need to stop focusing on social media. Yes it's exciting, yet it can perform lots of different roles and yes it's a kitemark of modernity that all organisations need to have. And yet, it's just another vehicle to help companies reach a particular destination. So why aren't we more focused more on the destination than the journey?

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